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oil tank level gauge
Skip itSoft demand (-59.5% this quarter) — this niche doesn't clear our bar today.
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Avg price
Great£66.02avg listing price — sweet spot $15–$100
Review moat
Great390.82avg incumbent reviews — the moat a new listing must climb
Price range
Great£15.32–£128.91cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good£287K£287K/yr · 114K searches
Conversion
Okay3.8%search→purchase rate — share of searches ending in a sale
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Returns
Okay3.2%return rate — above 5% kills the launch gate
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Growth
Bad-59.5%90-day search growth — must beat 0% to launch