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warning triangle
Worth a lookShows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 6% kills the launch gate
Conversion
Incredible13.3%search→purchase rate — share of searches ending in a sale
Review moat
Great437.53avg incumbent reviews — the moat a new listing must climb
Price range
Good£4.89–£36.74cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Good74%top-5 brand share — brands hold most of the demand
Avg price
Okay£11.82avg listing price — sweet spot $15–$100
Growth
Okay+18.1%90-day search growth — must beat 0% to launch
Market size
Okay£234K£234K/yr · 149K searches
Competition
Bad71%top-5 click share — a locked-up shelf