40
van phone holder
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible12.2%search→purchase rate — share of searches ending in a sale
Returns
Great2.0%return rate — above 5% kills the launch gate
Avg price
Good£14.54avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Good£9.12–£23.13cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+0.8%90-day search growth — must beat 0% to launch
Market size
Bad£95K£95K/yr · 54K searches
Competition
Bad81%top-5 click share — a locked-up shelf
Review moat
Bad33,430.1avg incumbent reviews — the moat a new listing must climb
Brand share
Bad100%top-5 brand share — brand-locked demand