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tyre levers
Skip itPrices mostly outside the sweet spot ($3.41–$13.45) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Great11.3%search→purchase rate — share of searches ending in a sale
Growth
Good+36.1%90-day search growth — must beat 0% to launch
Market size
Okay£240K£240K/yr · 292K searches
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay3,517.86avg incumbent reviews — the moat a new listing must climb
Competition
Bad74%top-5 click share — a locked-up shelf
Avg price
Bad£7.31avg listing price — sweet spot $15–$100
Price range
Bad£3.41–£13.45cheapest to priciest tracked listing — scored on the share inside $15–$100