52
tow rope
Worth a lookShows low returns (0.9%), but soft demand (-29.2% this quarter) keeps it on the watch list.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Conversion
Great7.3%search→purchase rate — share of searches ending in a sale
Price range
Good£5.32–£40.63cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good£14.62avg listing price — sweet spot $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Brand share
Good68%top-5 brand share — brands hold most of the demand
Review moat
Good1,426.17avg incumbent reviews — the moat a new listing must climb
Competition
Okay55%top-5 click share — leaders hold, buyers still browse
Market size
Bad£88K£88K/yr · 83K searches
Growth
Bad-29.2%90-day search growth — must beat 0% to launch