50
tow ball cover
Worth a lookShows low returns (0.3%), but prices mostly outside the sweet spot ($3.18–$8.37) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Review moat
Great124.81avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Conversion
Good6.0%search→purchase rate — share of searches ending in a sale
Brand share
Good65%top-5 brand share — brands hold most of the demand
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Growth
Okay+13.8%90-day search growth — must beat 0% to launch
Avg price
Bad£5.48avg listing price — sweet spot $15–$100
Market size
Bad£31K£31K/yr · 95K searches
Price range
Bad£3.18–£8.37cheapest to priciest tracked listing — scored on the share inside $15–$100