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Skip itPrices mostly outside the sweet spot ($3.38–$13.63) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Incredible16.4%search→purchase rate — share of searches ending in a sale
Market size
Good£442K£442K/yr · 346K searches
Review moat
Okay2,942avg incumbent reviews — the moat a new listing must climb
Growth
Okay+2.2%90-day search growth — must beat 0% to launch
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Brand share
Okay90%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad£7.77avg listing price — sweet spot $15–$100
Price range
Bad£3.38–£13.63cheapest to priciest tracked listing — scored on the share inside $15–$100