43
thetford toilet paper
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible15.7%search→purchase rate — share of searches ending in a sale
Growth
Great+83.9%90-day search growth — must beat 0% to launch
Review moat
Okay2,929.5avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Avg price
Okay£9.52avg listing price — sweet spot $15–$100
Price range
Bad£5.24–£17.83cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£61K£61K/yr · 41K searches
Competition
Bad90%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand