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Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 15Growth 48Conversion 98Competition 6Returns 99Price range 64Avg price 80Brand share 0Review moat 43Quality gap 21

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Conversion

Incredible16.4%

search→purchase rate — share of searches ending in a sale

Avg price

Great£17.06

avg listing price — sweet spot $15–$100

Price range

Good£6.73–£29.59

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Okay+18.7%

90-day search growth — must beat 0% to launch

Review moat

Okay2,180.57

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Market size

Bad£59K

£59K/yr · 21K searches

Competition

Bad93%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Search terms