44
stabilising solution
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Incredible12.3%search→purchase rate — share of searches ending in a sale
Avg price
Great£16.19avg listing price — sweet spot $15–$100
Review moat
Good505.67avg incumbent reviews — the moat a new listing must climb
Price range
Good£8.31–£29.16cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+40.3%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad£31K£31K/yr · 16K searches
Competition
Bad96%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand