52
smoke tester
Worth a lookShows a thin review moat (104 avg reviews), but soft demand (-10.5% this quarter) keeps it on the watch list.
Review moat
Great104.48avg incumbent reviews — the moat a new listing must climb
Avg price
Great£67.71avg listing price — sweet spot $15–$100
Brand share
Good64%top-5 brand share — brands hold most of the demand
Returns
Good2.5%return rate — above 5% kills the launch gate
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Price range
Good£40.46–£149.55cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.5%search→purchase rate — share of searches ending in a sale
Market size
Okay£257K£257K/yr · 85K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-10.5%90-day search growth — must beat 0% to launch