54
shed light
Worth a lookShows no brand lock-in (top 5 brands take 40% of clicks), but soft demand (-19.9% this quarter) keeps it on the watch list.
Brand share
Incredible40%top-5 brand share — no brand owns this niche
Competition
Great31%top-5 click share — an open shelf
Returns
Great1.7%return rate — above 5% kills the launch gate
Avg price
Great£16.13avg listing price — sweet spot $15–$100
Price range
Good£4.62–£39.21cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,323.21avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Market size
Bad£96K£96K/yr · 287K searches
Growth
Bad-19.9%90-day search growth — must beat 0% to launch
Signals No Dominant Brand