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shaking wooden man
Skip itSoft demand (-50.3% this quarter) — this niche doesn't clear our bar today.
Review moat
Incredible20.17avg incumbent reviews — the moat a new listing must climb
Returns
Great1.1%return rate — above 5% kills the launch gate
Conversion
Good6.9%search→purchase rate — share of searches ending in a sale
Brand share
Good66%top-5 brand share — brands hold most of the demand
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Bad£6.37avg listing price — sweet spot $15–$100
Market size
Bad£43K£43K/yr · 99K searches
Growth
Bad-50.3%90-day search growth — must beat 0% to launch
Price range
Bad£3.37–£8.39cheapest to priciest tracked listing — scored on the share inside $15–$100