51
seat belt pads
Worth a lookShows low returns (0.5%), but prices mostly outside the sweet spot ($3.11–$10.92) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Growth
Good+51.0%90-day search growth — must beat 0% to launch
Conversion
Good5.9%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Review moat
Okay2,740.41avg incumbent reviews — the moat a new listing must climb
Market size
Okay£178K£178K/yr · 554K searches
Avg price
Bad£5.47avg listing price — sweet spot $15–$100
Price range
Bad£3.11–£10.92cheapest to priciest tracked listing — scored on the share inside $15–$100