47
seat belt extender
Skip itSoft demand (-22.0% this quarter) — this niche doesn't clear our bar today.
Review moat
Incredible93.75avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Conversion
Great8.2%search→purchase rate — share of searches ending in a sale
Returns
Good2.8%return rate — above 5% kills the launch gate
Market size
Good£282K£282K/yr · 302K searches
Avg price
Okay£11.37avg listing price — sweet spot $15–$100
Price range
Okay£7.18–£18.83cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Competition
Okay70%top-5 click share — leaders hold, buyers still browse
Growth
Bad-22.0%90-day search growth — must beat 0% to launch