60
scissor jack
Worth a lookShows low returns (0.8%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Brand share
Incredible39%top-5 brand share — no brand owns this niche
Avg price
Incredible£32.60avg listing price — sweet spot $15–$100
Review moat
Great196.04avg incumbent reviews — the moat a new listing must climb
Price range
Great£5.10–£97.52cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great35%top-5 click share — an open shelf
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay3.1%search→purchase rate — share of searches ending in a sale
Growth
Bad-0.9%90-day search growth — must beat 0% to launch
Market size
Bad£86K£86K/yr · 85K searches