63
safety sunglasses
Worth a lookShows low returns (0.6%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Competition
Great35%top-5 click share — an open shelf
Price range
Great£2.59–£59.06cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+58.1%90-day search growth — must beat 0% to launch
Conversion
Good5.8%search→purchase rate — share of searches ending in a sale
Avg price
Good£13.36avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Market size
Okay£181K£181K/yr · 231K searches
Review moat
Bad4,074.26avg incumbent reviews — the moat a new listing must climb