51
rude gifts
Worth a lookShows low returns (0.4%), but a small market ($72K/yr) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Brand share
Great40%top-5 brand share — no brand owns this niche
Competition
Great28%top-5 click share — an open shelf
Review moat
Great459.48avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Price range
Okay£2.99–£19.39cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-9.3%90-day search growth — must beat 0% to launch
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
Avg price
Bad£6.81avg listing price — sweet spot $15–$100
Market size
Bad£72K£72K/yr · 695K searches
Signals No Dominant Brand