relay tester
Worth a lookShows a thin review moat (28 avg reviews), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Review moat
Incredible28.3avg incumbent reviews — the moat a new listing must climb
Conversion
Great10.4%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Brand share
Great58%top-5 brand share — no brand owns this niche
Returns
Great2.0%return rate — above 5% kills the launch gate
Avg price
Great£15.10avg listing price — sweet spot $15–$100
Price range
Good£7.06–£37.62cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good55%top-5 click share — leaders hold, buyers still browse
Market size
Bad£60K£60K/yr · 38K searches
Growth
Bad-19.4%90-day search growth — must beat 0% to launch