48
reflectors for gate posts
Skip itSoft demand (-60.2% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Competition
Great25%top-5 click share — an open shelf
Brand share
Great46%top-5 brand share — no brand owns this niche
Review moat
Good699.21avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Okay3.3%search→purchase rate — share of searches ending in a sale
Price range
Okay£3.02–£19.42cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad£6.77avg listing price — sweet spot $15–$100
Market size
Bad£19K£19K/yr · 83K searches
Growth
Bad-60.2%90-day search growth — must beat 0% to launch
Signals No Dominant Brand