40
rear view mirrors
Skip itPrices mostly outside the sweet spot ($5.06–$11.85) — this niche doesn't clear our bar today.
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Conversion
Good6.5%search→purchase rate — share of searches ending in a sale
Returns
Good2.4%return rate — above 5% kills the launch gate
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Review moat
Okay3,170.95avg incumbent reviews — the moat a new listing must climb
Growth
Bad-0.2%90-day search growth — must beat 0% to launch
Avg price
Bad£7.85avg listing price — sweet spot $15–$100
Market size
Bad£53K£53K/yr · 104K searches
Price range
Bad£5.06–£11.85cheapest to priciest tracked listing — scored on the share inside $15–$100