50
rags
Worth a lookShows low returns (0.2%), but a small market ($54K/yr) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Great9.0%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Avg price
Good£13.71avg listing price — sweet spot $15–$100
Price range
Good£2.38–£37.47cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good69%top-5 brand share — brands hold most of the demand
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Review moat
Bad10,687.89avg incumbent reviews — the moat a new listing must climb
Growth
Bad-10.2%90-day search growth — must beat 0% to launch
Market size
Bad£54K£54K/yr · 44K searches
Signals Low Review Barrier