46
quick detailer
Skip itPrices mostly outside the sweet spot ($4.45–$14.55) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Growth
Great+81.3%90-day search growth — must beat 0% to launch
Conversion
Great9.1%search→purchase rate — share of searches ending in a sale
Review moat
Okay2,758.29avg incumbent reviews — the moat a new listing must climb
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Avg price
Okay£9.61avg listing price — sweet spot $15–$100
Competition
Okay70%top-5 click share — leaders hold, buyers still browse
Market size
Bad£45K£45K/yr · 52K searches
Price range
Bad£4.45–£14.55cheapest to priciest tracked listing — scored on the share inside $15–$100