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ptfe spray
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible24.3%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Market size
Great£1.5M£1.5M/yr · 1.1M searches
Growth
Bad-4.0%90-day search growth — must beat 0% to launch
Review moat
Bad9,283.91avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£5.64avg listing price — sweet spot $15–$100
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Competition
Bad87%top-5 click share — a locked-up shelf
Price range
Bad£2.55–£16.12cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad100%top-5 brand share — brand-locked demand