50
pregnancy seat belt
Worth a lookShows low returns (1.5%), but a small market ($58K/yr) keeps it on the watch list.
Returns
Great1.5%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Conversion
Great7.7%search→purchase rate — share of searches ending in a sale
Avg price
Good£14.68avg listing price — sweet spot $15–$100
Growth
Good+38.1%90-day search growth — must beat 0% to launch
Price range
Good£7.88–£24.83cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,886.83avg incumbent reviews — the moat a new listing must climb
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Competition
Bad78%top-5 click share — a locked-up shelf
Market size
Bad£58K£58K/yr · 51K searches