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plant gifts
Skip itPrices mostly outside the sweet spot ($4.10–$13.21) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Review moat
Okay1,968.1avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Avg price
Okay£9.21avg listing price — sweet spot $15–$100
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Growth
Bad-22.1%90-day search growth — must beat 0% to launch
Competition
Bad89%top-5 click share — a locked-up shelf
Market size
Bad£10K£10K/yr · 91K searches
Price range
Bad£4.10–£13.21cheapest to priciest tracked listing — scored on the share inside $15–$100