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philips racing vision gt200 h7 headlight bulb
Skip itSoft demand (-64.3% this quarter) — this niche doesn't clear our bar today.
Conversion
Great7.2%search→purchase rate — share of searches ending in a sale
Avg price
Good£14.58avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Good£9.62–£21.48cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.8%return rate — above 5% kills the launch gate
Market size
Okay£120K£120K/yr · 115K searches
Review moat
Bad5,013.56avg incumbent reviews — the moat a new listing must climb
Competition
Bad88%top-5 click share — a locked-up shelf
Growth
Bad-64.3%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand