50
petrol can
Worth a lookShows low returns (0.3%), but soft demand (-46.2% this quarter) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Great8.9%search→purchase rate — share of searches ending in a sale
Market size
Great£895K£895K/yr · 690K searches
Avg price
Good£14.52avg listing price — sweet spot $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Good1,094.4avg incumbent reviews — the moat a new listing must climb
Price range
Good£5.02–£28.18cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad93%top-5 brand share — brand-locked demand
Competition
Bad82%top-5 click share — a locked-up shelf
Growth
Bad-46.2%90-day search growth — must beat 0% to launch
Signals Out of Stock