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pat testing stickers
Skip itPrices mostly outside the sweet spot ($2.79–$12.47) — this niche doesn't clear our bar today.
Conversion
Incredible17.9%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Review moat
Great157.73avg incumbent reviews — the moat a new listing must climb
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-4.8%90-day search growth — must beat 0% to launch
Market size
Bad£88K£88K/yr · 63K searches
Avg price
Bad£7.75avg listing price — sweet spot $15–$100
Competition
Bad75%top-5 click share — a locked-up shelf
Price range
Bad£2.79–£12.47cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals Low Review Barrier