50
panel wipe
Worth a lookShows low returns (0.2%), but a concentrated shelf (top 5 take 76% of clicks) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Incredible13.5%search→purchase rate — share of searches ending in a sale
Growth
Good+43.4%90-day search growth — must beat 0% to launch
Review moat
Good1,109.25avg incumbent reviews — the moat a new listing must climb
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay£3.39–£19.88cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay£114K£114K/yr · 100K searches
Avg price
Bad£8.46avg listing price — sweet spot $15–$100
Competition
Bad76%top-5 click share — a locked-up shelf