51
paint pad
Worth a lookShows beatable incumbent ratings (3.9★), but soft demand (-23.7% this quarter) keeps it on the watch list.
Quality gap
Incredible3.9★avg incumbent rating — lower means beatable quality
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Conversion
Good6.7%search→purchase rate — share of searches ending in a sale
Review moat
Good780.33avg incumbent reviews — the moat a new listing must climb
Brand share
Good74%top-5 brand share — brands hold most of the demand
Market size
Okay£177K£177K/yr · 257K searches
Avg price
Okay£10.26avg listing price — sweet spot $15–$100
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Price range
Okay£2.42–£20.70cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-23.7%90-day search growth — must beat 0% to launch
Signals Quality Gap