40
oil drain pan
Skip itA concentrated shelf (top 5 take 80% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Good6.0%search→purchase rate — share of searches ending in a sale
Review moat
Good1,408.27avg incumbent reviews — the moat a new listing must climb
Avg price
Okay£11.15avg listing price — sweet spot $15–$100
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Market size
Okay£166K£166K/yr · 248K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-3.8%90-day search growth — must beat 0% to launch
Price range
Bad£7.25–£17.38cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad80%top-5 click share — a locked-up shelf
Signals Low Review Barrier