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number plate sticky pads
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible22.4%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Good1,165.33avg incumbent reviews — the moat a new listing must climb
Market size
Good£305K£305K/yr · 289K searches
Growth
Okay+3.7%90-day search growth — must beat 0% to launch
Avg price
Bad£4.70avg listing price — sweet spot $15–$100
Competition
Bad89%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£3.29–£9.11cheapest to priciest tracked listing — scored on the share inside $15–$100