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number plate screws
Skip itPrices mostly outside the sweet spot ($2.46–$3.82) — this niche doesn't clear our bar today.
Conversion
Incredible19.3%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Review moat
Great454.82avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Okay£122K£122K/yr · 202K searches
Growth
Okay+1.5%90-day search growth — must beat 0% to launch
Brand share
Bad92%top-5 brand share — brand-locked demand
Competition
Bad86%top-5 click share — a locked-up shelf
Avg price
Bad£3.14avg listing price — sweet spot $15–$100
Price range
Bad£2.46–£3.82cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals Low Review Barrier