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milk bottle holder doorstep
Worth a lookShows low returns (0.6%), but a small market ($72K/yr) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Price range
Great£4.09–£69.73cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great390.68avg incumbent reviews — the moat a new listing must climb
Brand share
Great60%top-5 brand share — no brand owns this niche
Avg price
Good£14.74avg listing price — sweet spot $15–$100
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.3%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-9.7%90-day search growth — must beat 0% to launch
Market size
Bad£72K£72K/yr · 147K searches
Signals No Dominant Brand