47
mechanic tools
Skip itWeak search conversion (0.3%) — this niche doesn't clear our bar today.
Brand share
Incredible25%top-5 brand share — no brand owns this niche
Avg price
Incredible£38.01avg listing price — sweet spot $15–$100
Competition
Great22%top-5 click share — an open shelf
Returns
Good2.2%return rate — above 5% kills the launch gate
Review moat
Good1,460.48avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Bad£3.14–£499.64cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-25.2%90-day search growth — must beat 0% to launch
Market size
Bad£37K£37K/yr · 360K searches
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
Signals No Dominant Brand