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masking master
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Quality gap
Incredible2.9★avg incumbent rating — lower means beatable quality
Returns
Great1.2%return rate — above 5% kills the launch gate
Avg price
Good£14.37avg listing price — sweet spot $15–$100
Review moat
Good1,089.89avg incumbent reviews — the moat a new listing must climb
Price range
Good£6.70–£25.67cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
Market size
Bad£44K£44K/yr · 193K searches
Competition
Bad89%top-5 click share — a locked-up shelf
Growth
Bad-39.5%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand