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magnetic torch
Skip itSoft demand (-41.2% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Brand share
Great55%top-5 brand share — no brand owns this niche
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Avg price
Good£13.39avg listing price — sweet spot $15–$100
Price range
Good£4.28–£26.30cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.7%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,961.19avg incumbent reviews — the moat a new listing must climb
Market size
Bad£47K£47K/yr · 95K searches
Growth
Bad-41.2%90-day search growth — must beat 0% to launch