47
magnetic light
Skip itSoft demand (-40.2% this quarter) — this niche doesn't clear our bar today.
Brand share
Great44%top-5 brand share — no brand owns this niche
Returns
Great1.3%return rate — above 5% kills the launch gate
Competition
Great36%top-5 click share — an open shelf
Avg price
Good£13.44avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Good£3.27–£27.11cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,955.74avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.0%search→purchase rate — share of searches ending in a sale
Market size
Bad£26K£26K/yr · 97K searches
Growth
Bad-40.2%90-day search growth — must beat 0% to launch
Signals No Dominant Brand