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Skip itPrices mostly outside the sweet spot ($3.38–$13.63) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Incredible16.7%search→purchase rate — share of searches ending in a sale
Growth
Okay+8.5%90-day search growth — must beat 0% to launch
Review moat
Okay3,114.35avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Avg price
Bad£7.50avg listing price — sweet spot $15–$100
Market size
Bad£82K£82K/yr · 65K searches
Price range
Bad£3.38–£13.63cheapest to priciest tracked listing — scored on the share inside $15–$100