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leather wipes
Skip itPrices mostly outside the sweet spot ($2.46–$11.85) — this niche doesn't clear our bar today.
Conversion
Incredible21.8%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Review moat
Good984.77avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Okay£172K£172K/yr · 120K searches
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Growth
Bad-2.7%90-day search growth — must beat 0% to launch
Competition
Bad78%top-5 click share — a locked-up shelf
Avg price
Bad£6.55avg listing price — sweet spot $15–$100
Price range
Bad£2.46–£11.85cheapest to priciest tracked listing — scored on the share inside $15–$100