45
lanoguard
Skip itA small market ($55K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Avg price
Incredible£42.30avg listing price — sweet spot $15–$100
Price range
Great£10.75–£100.93cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good698.08avg incumbent reviews — the moat a new listing must climb
Growth
Good+34.5%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Competition
Bad75%top-5 click share — a locked-up shelf
Market size
Bad£55K£55K/yr · 117K searches
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
Signals Low Review Barrier