50
jump leads
Worth a lookShows searches that convert (11.4% search→purchase), but soft demand (-27.9% this quarter) keeps it on the watch list.
Conversion
Great11.4%search→purchase rate — share of searches ending in a sale
Returns
Great1.1%return rate — above 5% kills the launch gate
Avg price
Good£13.66avg listing price — sweet spot $15–$100
Review moat
Good1,037.8avg incumbent reviews — the moat a new listing must climb
Market size
Good£492K£492K/yr · 316K searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Good£7.53–£24.20cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Competition
Bad82%top-5 click share — a locked-up shelf
Growth
Bad-27.9%90-day search growth — must beat 0% to launch