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Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 25Growth 23Conversion 96Competition 7Returns 78Price range 28Avg price 54Brand share 0Review moat 5Quality gap 53

Conversion

Incredible13.4%

search→purchase rate — share of searches ending in a sale

Returns

Great1.9%

return rate — above 5% kills the launch gate

Avg price

Good£12.54

avg listing price — sweet spot $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Price range

Okay£7.00–£18.15

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Okay£102K

£102K/yr · 60K searches

Growth

Bad-3.3%

90-day search growth — must beat 0% to launch

Competition

Bad92%

top-5 click share — a locked-up shelf

Review moat

Bad41,122.71

avg incumbent reviews — the moat a new listing must climb

Brand share

Bad100%

top-5 brand share — brand-locked demand

Search terms