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ipad holder for car
Skip itSoft demand (-3.0% this quarter) — this niche doesn't clear our bar today.
Conversion
Good6.2%search→purchase rate — share of searches ending in a sale
Returns
Good2.3%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Market size
Okay£231K£231K/yr · 347K searches
Review moat
Okay2,388.77avg incumbent reviews — the moat a new listing must climb
Avg price
Okay£10.69avg listing price — sweet spot $15–$100
Growth
Bad-3.0%90-day search growth — must beat 0% to launch
Price range
Bad£6.08–£17.68cheapest to priciest tracked listing — scored on the share inside $15–$100