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Soft demand (-32.5% this quarter) — this niche doesn't clear our bar today.

Market size 11Growth 9Conversion 67Competition 67Returns 17Price range 66Avg price 82Brand share 66Review moat 55Quality gap 78

Avg price

Great£17.60

avg listing price — sweet spot $15–$100

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Conversion

Good6.0%

search→purchase rate — share of searches ending in a sale

Competition

Good45%

top-5 click share — leaders hold, buyers still browse

Brand share

Good65%

top-5 brand share — brands hold most of the demand

Price range

Good£5.55–£33.71

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good1,283.23

avg incumbent reviews — the moat a new listing must climb

Returns

Bad7.2%

return rate — above 5% kills the launch gate

Market size

Bad£42K

£42K/yr · 40K searches

Growth

Bad-32.5%

90-day search growth — must beat 0% to launch

Search terms