55
grease gun
Worth a lookShows low returns (0.6%), but a concentrated shelf (top 5 take 78% of clicks) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Review moat
Great240.08avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Avg price
Great£16.34avg listing price — sweet spot $15–$100
Price range
Great£11.27–£27.11cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good6.0%search→purchase rate — share of searches ending in a sale
Growth
Good+20.8%90-day search growth — must beat 0% to launch
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Market size
Okay£140K£140K/yr · 144K searches
Competition
Bad78%top-5 click share — a locked-up shelf
Signals Low Review Barrier