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glass guard
Skip itSoft demand (-94.9% this quarter) — this niche doesn't clear our bar today.
Quality gap
Incredible3.4★avg incumbent rating — lower means beatable quality
Review moat
Incredible13avg incumbent reviews — the moat a new listing must climb
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Good5.9%search→purchase rate — share of searches ending in a sale
Avg price
Okay£9.85avg listing price — sweet spot $15–$100
Market size
Bad£14K£14K/yr · 25K searches
Growth
Bad-94.9%90-day search growth — must beat 0% to launch
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£4.92–£12.80cheapest to priciest tracked listing — scored on the share inside $15–$100