35
gel number plates
Skip itA small market ($2K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Good584.67avg incumbent reviews — the moat a new listing must climb
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Avg price
Bad£7.89avg listing price — sweet spot $15–$100
Growth
Bad-9.1%90-day search growth — must beat 0% to launch
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Price range
Bad£2.49–£15.46cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£2K£2K/yr · 43K searches
Signals Low Review Barrier