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fuel funnel
Skip itPrices mostly outside the sweet spot ($3.30–$9.33) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Incredible13.0%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Good1,338.56avg incumbent reviews — the moat a new listing must climb
Market size
Okay£202K£202K/yr · 247K searches
Growth
Bad-6.2%90-day search growth — must beat 0% to launch
Brand share
Bad92%top-5 brand share — brand-locked demand
Avg price
Bad£6.25avg listing price — sweet spot $15–$100
Competition
Bad88%top-5 click share — a locked-up shelf
Price range
Bad£3.30–£9.33cheapest to priciest tracked listing — scored on the share inside $15–$100